Sound Marketing

helping music brands be heard

How Agency Partnerships Help Music Brands Grow

When it’s time to look beyond your internal resources.

Over the past seven years of NAMM attendance, I’ve been really excited about what music brands are bringing to the marketplace. So many talented builders and designers are putting out supremely innovative, cool and inspiring products, the kind of products that push me and many others to take a fresh look at … [Read more...]

A Trade Show Booth With No Gear? What Music Brands Can Learn From Moog

What Moog Synthesizers can teach the music industry about trade shows.

Every January, over 100,000 attendees descend upon Anaheim, California, to investigate the latest and coolest music gear at NAMM. Hundreds of vendors showcase equipment ranging from concert pianos to boutique guitar pedals to high technology DJ products—so it was an outrageous idea for Moog … [Read more...]

Five Basic Things Not to Do to Your Music Brand’s Website

Digital promotion through websites is essential for any business these days, no less so than in the music manufacturing industry. We wrote about basic tactics for building a more engaging music website for your brand, so it’s time to talk about five things that you should NOT do to your music brand's website. Your musical instrument or equipment manufacturer site is the … [Read more...]

Everyone Talks About Content. What Exactly Does That Mean For Music Brands?

Understanding content helps music brands build strong connections to your audience.

In the beginning, there was content. It’s been around since humans first painted the animals they hunted on cave walls, when hieroglyphics were etched in stone, and stories were inscribed on papyrus scrolls. In the Dark Ages, monks transcribed content by candlelight. After … [Read more...]

Five Ways Music Brands Can Pregame Their Social Media Before NAMM

Some simple planning lets your music brand do more at NAMM than ever before.

As a music manufacturer, you spend a lot of time and treasure preparing for NAMM. You want to get the most out of your experience in Anaheim by making connections, setting up appointments, forging partnerships and generally learning about changes in the music industry. Let’s face it. … [Read more...]