Why are we still talking about print advertising in 2017?
Certainly the musical instrument manufacturing industry has seen better days on the sales front. With marketing budgets getting leaner, maybe that beautiful new ad campaign you developed just got met with some bubble-bursting comment from the CFO like, “Why are we spending all of this money on print … [Read more...]
Create strong customer connections to your music brand with the right app.
A musical instrument and equipment manufacturer needs an app because the average U.S. consumer spends 86 percent of their cell phone time using apps. An app can engage your customer in many different forms: It can be a completely new kind of experience (Uber, Instagram), it can be … [Read more...]
Learn to balance the past and present of your music brand for future success.
Brands with a long history require a tricky balancing act. For example, if a brand gets too weighed down by the past, it will have difficulty moving forward. If it has a legendary history that’s buried under layers of new products, new technology and management turnover, then an … [Read more...]
Five things you might be doing to piss off your audience.
Social media is, without question, one of the most powerful weapons in a marketer’s arsenal, especially when you’ve got a rock-solid content strategy to back it up. A successful social media presence doesn’t come overnight, of course. It’s an ongoing cycle of testing, measuring and finessing the program to … [Read more...]
Build a stronger brand and boost awareness by partnering with the right artists.
You have a product line that’s lagging in sales. It was a big hit at one time, but now it’s barely turning a profit. Do you shut it down or find a way to revive it by breathing fresh life into it?
That’s where an artist endorsement can help. Choose the right guitarist, … [Read more...]