Do You Know How Your Music Brand Is Perceived?
How to monitor and manage online conversations about your brand.
The internet gives music manufacturers 24/7 access to the opinions and complaints of customers via online platforms like Twitter, Facebook, forums, and even videos. Potential customers listen to what’s being said about your brand, and you should too. Brand perception affects purchasing decisions—and … [Read more...]Four Reasons Music Brands Should Be Rocking Customer Reviews
Tuning in to customer feedback can drive more sales.
Your music brand is awesome, and you want everyone to know it, but today’s customers are extremely skeptical about marketing messages. Reviews, feedback, and testimonials are an effective way to offer unbiased opinions that can motivate potential customers to act and, ultimately, increase sales. Here’s why … [Read more...]Why Is Innovation So Critical To Music Brands?
State of the Industry. The last few years of growth in the musical instrument manufacturing market have been less than stellar. We could talk at length about the contributing factors, ranging from lack of funding for school music programs all the way up to the booming used-instrument market. While the near future may not look so bright for the marketplace at large, the brands … [Read more...]
