Getting the best possible results from your field representatives
Manufacturers and distributors in the musical instrument and professional audio verticals typically choose between maintaining a directly employed, “captive” sales force or farming out field sales work to independent rep firms. In many cases, larger companies chose the former, expecting more focus … [Read more...]
Consolidation of our retail channels, and the first musical instrument salesmen
To help us understand the changes that have occurred in our industry over the past couple of decades, and to put things into some historical context, please enjoy this tongue-in-cheek allegory. 😊
Contrary to popular belief, account managers in ancient Mesopotamia sold more than just … [Read more...]
Getting the best possible results during your visits to music retailer call centers
It’s no secret that in recent years, musical instrument e-commerce retailers have grown tremendously. The larger ones have well-developed Contact Centers with varying staff sizes, and most all of them welcome key vendors to provide product training. I can say from first-hand … [Read more...]
The industry needs new music makers - here’s one organization making a difference
The industry needs new music makers - here’s one organization making a difference
It’s a common topic – where are the new musicians? We complain about the video games and apps that distract young people. Or we listen to the critics who comment that the guitar business is dying – … [Read more...]
Getting focused branding and messaging in place for your retail partners.
Your marketing team has worked very hard to craft a brand image for the company. And great care has gone into creating the advertising collateral for your products, all geared towards garnering interest from the end-user. And product launches? The effort and coordination have been exhaustive, … [Read more...]
