Sound Marketing

helping music brands be heard

Five Basic Things Not to Do to Your Music Brand’s Website

Digital promotion through websites is essential for any business these days, no less so than in the music manufacturing industry. We wrote about basic tactics for building a more engaging music website for your brand, so it’s time to talk about five things that you should NOT do to your music brand's website. Your musical instrument or equipment manufacturer site is the … [Read more...]

Everyone Talks About Content. What Exactly Does That Mean For Music Brands?

Understanding content helps music brands build strong connections to your audience.

In the beginning, there was content. It’s been around since humans first painted the animals they hunted on cave walls, when hieroglyphics were etched in stone, and stories were inscribed on papyrus scrolls. In the Dark Ages, monks transcribed content by candlelight. After … [Read more...]

Five Ways Music Brands Can Pregame Their Social Media Before NAMM

Some simple planning lets your music brand do more at NAMM than ever before.

As a music manufacturer, you spend a lot of time and treasure preparing for NAMM. You want to get the most out of your experience in Anaheim by making connections, setting up appointments, forging partnerships and generally learning about changes in the music industry. Let’s face it. … [Read more...]

Print advertising is still critical to music brands

Why are we still talking about print advertising in 2017?

Certainly the musical instrument manufacturing industry has seen better days on the sales front. With marketing budgets getting leaner, maybe that beautiful new ad campaign you developed just got met with some bubble-bursting comment from the CFO like, “Why are we spending all of this money on print … [Read more...]

What Can An App Possibly Do For Music Brands?

Create strong customer connections to your music brand with the right app.

A musical instrument and equipment manufacturer needs an app because the average U.S. consumer spends 86 percent of their cell phone time using apps. An app can engage your customer in many different forms: It can be a completely new kind of experience (Uber, Instagram), it can be … [Read more...]