• Contact Me
  • Archives

Sound Marketing

helping music brands be heard

  • About
  • Blog
  • Consulting
  • Let’s Talk
  • Email
  • Print

Five Ways Music Brands Can Pregame Their Social Media Before NAMM

Share this:
TwitterFacebookLinkedIn

Some simple planning lets your music brand do more at NAMM than ever before.

NAMM Show - exterior of Anaheim Convention Center

As a music manufacturer, you spend a lot of time and treasure preparing for NAMM. You want to get the most out of your experience in Anaheim by making connections, setting up appointments, forging partnerships and generally learning about changes in the music industry.

Let’s face it. NAMM gets overwhelming with demands on your time. You’re trying to showcase your company’s new products and often trying to generate sales and take orders. It’s a lot to balance in a few short days.

How do you squeeze the most out of your NAMM investment? By getting a little creative through social media. Here are five tips for using social media so you can have a productive NAMM show.

Crowdsource Your Marketing

Find out what hashtags are trending, Tweet at and tag other vendors or featured artists (especially ones your company might already have endorsement deals with), and get the word out about your booth or workshop. Think of this mini-campaign as a warm-up act – people will be more receptive when they have some familiarity with you and your offerings. Then you’re not forced to interact with a cold audience.

Create a Branded Hashtag

Spewing hashtags all over your audience can be at best rude and at most worthless. Try creating a unique hashtag. Work in your company or product name or something key to the event and then tie it to a prize. Every time a NAMM attendee posts a pic of your booth or products on social media using the hashtag, they get one entry.

Get Real

Authenticity is everything with social media. People in the music industry can smell a fake a mile away and nobody wants to do business with a brand they can’t trust. Make sure your posts stay true to who you are. Use Facebook Live, Snapchat, and Instagram (among others) to showcase personal moments such as behind-the-scenes footage, spur-of-the-moment interviews, and candid shots of musical instruments and gear in use.

Build Your NAMM Wishlist

Mine your LinkedIn connections, Gmail address book, mailing list, or old-school Rolodex and make a list of industry influencers you want to connect with while at NAMM. This is your chance to set up lunches or post-show cocktails before everything’s in full swing and people accidentally overschedule themselves.

Pre-Schedule Your Content

When you’re having a great time, it’s easy to forget those mundane everyday tasks like sending out Tweets or posting to your site’s weekly blog. Use a platform like Hootsuite or Coschedule to load up content before you load up your luggage and then you can just post spontaneous updates or show photos for extra color when you have time. Whatever you do, don’t go radio silent because you’re busy – in social media, much like music, relevance is often closely linked to visibility.

Share this:
TwitterFacebookLinkedIn

Filed Under: Social Media, Trade Shows

About Doug Nestler

Sales Consultant | Author | Player
Doug is the author of Sound Marketing: Helping Music Brands Be Heard, and has been involved in the musical instrument and pro audio business for nearly four decades. His expertise is in sales & marketing strategy, key account management, product roll-outs and overall channel management.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

Subscribe to Email Updates

Join over 2,000 musical instrument and equipment manufacturers to get the latest music industry news.

  • This field is for validation purposes and should be left unchanged.

Categories

Popular Posts

sales rep with many arms handling phones, computer, clock and coffee

How to distinguish yourself as a sales rep

Grateful for my time in the musical instrument trade

musical instruments and audio equipment in a shopping cart

Psst…want to know the secret of sales?

bearded music store dealer with crossed arms standing in front of music equipment and instruments

Reciprocity – the key to a successful vendor-dealer relationship

illustration of electric guitar with wings in a decorative background

Partnering with your retailers in the musical instrument and pro audio trade

© Copyright 2023 Sound Marketing · All Rights Reserved