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Grateful for my time in the musical instrument trade

I came from a family of academics and career professionals. My father was a brilliant aerospace engineer, and I was the “black sheep” who dropped out of college to join a rock band. I sometimes wonder what I missed by not pursuing higher education and choosing the path I did. Then I come to my senses and realize whatever you do, be the best you can. Wherever life leads you, … [Read more...]

Proposal Writing in the Musical Instrument and Pro Audio Business

One thing I’ve learned over the years as a sales rep is that “one size does not fit all”. The days of heavy-handed manufacturer demands are over, save the exception of a few mega-brands that continue this distasteful practice. I have yet to meet a dealer who was impressed or appreciated the one-sided conversation and threats of termination that came along with this … [Read more...]

A Day in the Life of a Musical Instrument Account Manager

We all have the same 24 hours a day to work with, and how we choose to utilize that time defines us as sales professionals in the musical instrument and pro audio business we call home. In previous blog posts, I’ve shared time-saving concepts such as “Concentric Travel”, and of course stating the obvious about the importance of organizing your day. Each of us gets to choose … [Read more...]

Triangle Concept in Everyday Selling Situations

My longtime industry friend and mentor Bob Brennan founded Reflex Marketing over 35 years ago based on an undeniably simple yet effective concept. Like the equilateral triangle where all sides are of equal length, so is the nature of the relationship between vendors, resellers and rep firms in the musical instrument and professional audio business. No one entity is more … [Read more...]

Planning for a successful road trip

Preparation is fundamental to success when barnstorming with a vendor guest

When you manage a territory in the musical instrument and professional audio trade, manufacturer and distributor management will want to travel with you periodically. Ideally, this provides an opportunity to leverage the knowledge and skill of your guest, while … [Read more...]

Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

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