Challenging times call for creative measures At the beginning of April, I must admit it appeared that everything was collapsing. Here in my home state of Pennsylvania, we had been on “lockdown” for about two weeks and our business, understandably, had slowed tremendously. The daily headlines and near-panic from some quarters was quite unnerving, and there seemed to be no … [Read more...]
Category: Trends
Time is on your side…
Taking advantage of an extended period working from home Most of us in the musical instrument and pro audio trade are in the same COVID-19 boat, regardless of our role. We are mostly working from our abodes, trying to make sense of the situation at hand, and otherwise assessing what appears to be a rather bleak picture. Suppliers, rep firms and retailers are adjusting to an … [Read more...]
Don’t Fear the Reaper…
Take the long view, as “this too shall pass” Recent weeks have been quite unnerving for us all, in the wake of the COVID-19 “coronavirus” outbreak. Financial markets have tanked as media reports come in, and fear of the unknown can be gripping, to the point of debilitating for some. While reacting negatively to such news is understandable, now might be a good time to step … [Read more...]
