After a two-year hiatus and a subsequent delay in January of 2022, the NAMM Show will once again open its doors in Anaheim in early June. Word is that this will be a smaller event than in previous years, as many vendors have chosen to pass. For my own part, I am not attending due to health reasons, and only a handful of my Reflex Marketing suppliers will have booths. Our … [Read more...]
Category: Trade Shows
A NAMM Show Like no Other…
The annual pilgrimage to Anaheim fell prey to COVID this year. For us on the east coast, the promise of balmy weather, a respite from winter and a generally invigorating event is just not in the cards. Instead, the industry is engaging in a variety of ways to communicate the important January messages concerning new products, programs, distribution changes and more. What’s … [Read more...]
You had a great NAMM show, what comes next?
The party’s over, now the real work begins... It was quite an event, without question a memorable one for me personally. At dawn on Friday, January 17th, I was crossing Katella Avenue after preparing for a vendor meeting at the Starbucks across from my hotel. In a freak accident, I was struck by a pickup truck and thrown to the curb. The laptop bag I carry on my right … [Read more...]
Sales Reps – Preparing for a successful Winter NAMM show…
The annual trek to Anaheim beckons; are you ready to maximize your time there? It’s a musical instrument and pro audio industry ritual, and for many of us on the east coast a welcome getaway from cold weather. Ah yes, the splendid sunshine of Southern California, rekindling longstanding relationships, visiting with vendors and dealers, and in general setting the table for … [Read more...]
