This past week the InfoComm show was held in Orlando, and by all accounts was a well-attended, successful event. There appeared to be more traffic in the video end of the hall compared to audio, but without question a large contingent of Commercial A/V Integrators made the journey to the “sunshine state,” and there was a decidedly positive buzz in the air. Something of a … [Read more...]
Category: Trade Shows
Wham Bam, Thank You NAMM!
I’m starting this post at 34,000 feet, winging my way to the 2023 NAMM Show. It’s been a comfortable flight thus far, but internally my adrenaline is bubbling up in anticipation. This is a special convention for me, my family and several others who have supported our efforts to create a new brand of guitars and cajóns. It is with great anticipation and a bit of high anxiety … [Read more...]
When Things are Slow, Go Faster
I came across a Facebook post recently with a quote attributed to famed race car driver Mario Andretti, who quipped, “If everything seems under control, you’re not going fast enough.” It made me pause and think about the situation in the musical instrument and pro audio markets today, along with how various constituents in our industry are dealing with continued turbulence. … [Read more...]
The Future of Trade Shows in the Musical Instrument and Pro Audio Business
After a two-year hiatus and a subsequent delay in January of 2022, the NAMM Show will once again open its doors in Anaheim in early June. Word is that this will be a smaller event than in previous years, as many vendors have chosen to pass. For my own part, I am not attending due to health reasons, and only a handful of my Reflex Marketing suppliers will have booths. Our … [Read more...]
A NAMM Show Like no Other…
The annual pilgrimage to Anaheim fell prey to COVID this year. For us on the east coast, the promise of balmy weather, a respite from winter and a generally invigorating event is just not in the cards. Instead, the industry is engaging in a variety of ways to communicate the important January messages concerning new products, programs, distribution changes and more. What’s … [Read more...]
You had a great NAMM show, what comes next?
The party’s over, now the real work begins... It was quite an event, without question a memorable one for me personally. At dawn on Friday, January 17th, I was crossing Katella Avenue after preparing for a vendor meeting at the Starbucks across from my hotel. In a freak accident, I was struck by a pickup truck and thrown to the curb. The laptop bag I carry on my right … [Read more...]
Sales Reps – Preparing for a successful Winter NAMM show…
The annual trek to Anaheim beckons; are you ready to maximize your time there? It’s a musical instrument and pro audio industry ritual, and for many of us on the east coast a welcome getaway from cold weather. Ah yes, the splendid sunshine of Southern California, rekindling longstanding relationships, visiting with vendors and dealers, and in general setting the table for … [Read more...]
