The cyclical nature of sales in the musical instrument and pro audio business
It’s post-holiday, and your company just enjoyed a successful NAMM show. In many ways, the new product releases, prospecting, dealer meetings and sheer energy emanating from the show floor kick off the New Year. The weeks that follow the annual pilgrimage to Anaheim and other periods … [Read more...]
What Moog Synthesizers can teach the music industry about trade shows.
Every January, over 100,000 attendees descend upon Anaheim, California, to investigate the latest and coolest music gear at NAMM.
Hundreds of vendors showcase equipment ranging from concert pianos to boutique guitar pedals to high technology DJ products—so it was an outrageous idea for Moog … [Read more...]
Some simple planning lets your music brand do more at NAMM than ever before.
As a music manufacturer, you spend a lot of time and treasure preparing for NAMM. You want to get the most out of your experience in Anaheim by making connections, setting up appointments, forging partnerships and generally learning about changes in the music industry.
Let’s face it. … [Read more...]
Full disclosure, I was quick to minimize Periscope when it initially launched. As a lover of social media in my personal life, I thought it was pretty cool—another fun way to post personal content and interact with friends and followers. I didn’t really appreciate its potential impact as a marketing tool. Then I took a look at the … [Read more...]