With the glut of content, there is a need for a thoughtful online content strategy.
There is an obsession with online content as the easy fix for musical instrument and equipment manufacturers’ marketing woes. But there are so many channels of communication available and so many opportunities to connect that a marketing plan needs to be extremely focused and … [Read more...]
Full disclosure, I was quick to minimize Periscope when it initially launched. As a lover of social media in my personal life, I thought it was pretty cool—another fun way to post personal content and interact with friends and followers. I didn’t really appreciate its potential impact as a marketing tool. Then I took a look at the … [Read more...]
Every year at NAMM, I’m always amazed by the number of boutique manufacturer offerings on the floor. There are so many great instrument and accessory builders out there with some really impressive product. Unfortunately, because of limited marketing budgets, many players will never know about some of these products.
As a small … [Read more...]
This much is true. The sun will rise tomorrow, taxes will be due on April 15th and the music industry will always be littered with endorsement ads. From retailers to the pages of magazines the players of tomorrow are under a constant barrage of artist endorsement. But is your brand really saying anything with these … [Read more...]
Balance your heritage with your need to be innovative.
If your music brand has a long heritage, you live on a razor’s edge. How do you celebrate your company’s storied past while satisfying the need to be innovative and edgy? How do you balance the past with the present and work toward the future?
If you’re not careful, the past will weigh you down. It’s easy … [Read more...]