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Category: Social Media

Are Music Brands Ready for Generation Z?

Generation Z guitar player

Preparing to communicate with the next generation of buyers.

In the last decade, musical instrument manufacturers have faced an uphill battle in marketing and communications. The struggle fell squarely on nurturing the loyal audiences that grew up with your brand while working overtime to find a way to make your brand relevant to the emerging millennial audience, … [Read more...]

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Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

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