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Category: Social Media

Four Reasons Music Brands Should Be Rocking Customer Reviews

Tuning in to customer feedback can drive more sales.

Your music brand is awesome, and you want everyone to know it, but today’s customers are extremely skeptical about marketing messages. Reviews, feedback, and testimonials are an effective way to offer unbiased opinions that can motivate potential customers to act and, ultimately, increase sales. Here’s why … [Read more...]

A Trade Show Booth With No Gear? What Music Brands Can Learn From Moog

Moog booth back wall at NAMM 2017

What Moog Synthesizers can teach the music industry about trade shows.

Every January, over 100,000 attendees descend upon Anaheim, California, to investigate the latest and coolest music gear at NAMM. Hundreds of vendors showcase equipment ranging from concert pianos to boutique guitar pedals to high technology DJ products—so it was an outrageous idea for Moog … [Read more...]

Five Ways Music Brands Can Pregame Their Social Media Before NAMM

NAMM Show - exterior of Anaheim Convention Center

Some simple planning lets your music brand do more at NAMM than ever before.

As a music manufacturer, you spend a lot of time and treasure preparing for NAMM. You want to get the most out of your experience in Anaheim by making connections, setting up appointments, forging partnerships and generally learning about changes in the music industry. Let’s face it. … [Read more...]

Are music brands annoying their social media fan base?

Annoying WTF burst image

Five things you might be doing to piss off your audience.

Social media is, without question, one of the most powerful weapons in a marketer’s arsenal, especially when you’ve got a rock-solid content strategy to back it up. A successful social media presence doesn’t come overnight, of course. It’s an ongoing cycle of testing, measuring and finessing the program to … [Read more...]

What Music Brands Can Do to Build Legions of Loyalists

Learn how cultivating loyalty boosts sales and momentum for your music brand.

If you work in marketing for a music brand, you spend your days planning, tweeting, posting, making videos, handling media, developing advertising and a myriad of other tasks to help build your brand. But there should be a bigger payoff than simply awareness and healthy sales. Your … [Read more...]

Is Anyone Paying Attention to Your Music Brand’s Content?

Attention Please graffiti

With the glut of content, there is a need for a thoughtful online content strategy.

There is an obsession with online content as the easy fix for musical instrument and equipment manufacturers’ marketing woes. But there are so many channels of communication available and so many opportunities to connect that a marketing plan needs to be extremely focused and … [Read more...]

Five Ways Music Brands Can “Brandcast” with Periscope

music brand streaming service Periscope's banner detail

The power of live streaming.

Full disclosure, I was quick to minimize Periscope when it initially launched. As a lover of social media in my personal life, I thought it was pretty cool—another fun way to post personal content and interact with friends and followers. I didn’t really appreciate its potential impact as a marketing tool. Then I took a look at the … [Read more...]

Six Low-Cost Marketing Tactics for Music Brands

music brand marketing tactics for a handful of change

Advertising without breaking the bank.

Every year at NAMM, I’m always amazed by the number of boutique manufacturer offerings on the floor. There are so many great instrument and accessory builders out there with some really impressive product. Unfortunately, because of limited marketing budgets, many players will never know about some of these products. As a small … [Read more...]

How Music Brands Convert Signature Artists to Ambassadors

paul-mcartney-brand-ambassador-ad

Is your brand ambassador a shill or an advocate?

This much is true. The sun will rise tomorrow, taxes will be due on April 15th and the music industry will always be littered with endorsement ads. From retailers to the pages of magazines the players of tomorrow are under a constant barrage of artist endorsement. But is your brand really saying anything with these … [Read more...]

How Legacy Music Brands Can Keep Their Marketing Fresh

RCA Victor legacy music brand logo

Balance your heritage with your need to be innovative.

If your music brand has a long heritage, you live on a razor’s edge. How do you celebrate your company’s storied past while satisfying the need to be innovative and edgy? How do you balance the past with the present and work toward the future? If you’re not careful, the past will weigh you down. It’s easy … [Read more...]

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Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

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