Tuning in to customer feedback can drive more sales.
Your music brand is awesome, and you want everyone to know it, but today’s customers are extremely skeptical about marketing messages. Reviews, feedback, and testimonials are an effective way to offer unbiased opinions that can motivate potential customers to act and, ultimately, increase sales.
Here’s why … [Read more...]
What Moog Synthesizers can teach the music industry about trade shows.
Every January, over 100,000 attendees descend upon Anaheim, California, to investigate the latest and coolest music gear at NAMM.
Hundreds of vendors showcase equipment ranging from concert pianos to boutique guitar pedals to high technology DJ products—so it was an outrageous idea for Moog … [Read more...]
Some simple planning lets your music brand do more at NAMM than ever before.
As a music manufacturer, you spend a lot of time and treasure preparing for NAMM. You want to get the most out of your experience in Anaheim by making connections, setting up appointments, forging partnerships and generally learning about changes in the music industry.
Let’s face it. … [Read more...]
Five things you might be doing to piss off your audience.
Social media is, without question, one of the most powerful weapons in a marketer’s arsenal, especially when you’ve got a rock-solid content strategy to back it up. A successful social media presence doesn’t come overnight, of course. It’s an ongoing cycle of testing, measuring and finessing the program to … [Read more...]
Learn how cultivating loyalty boosts sales and momentum for your music brand.
If you work in marketing for a music brand, you spend your days planning, tweeting, posting, making videos, handling media, developing advertising and a myriad of other tasks to help build your brand. But there should be a bigger payoff than simply awareness and healthy sales.
Your … [Read more...]