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Category: SEO

The Year in Review – A Roller Coaster Ride in the Musical Instrument Trade

close up of a vinyl record playing on a turntable with holiday decorations in the background

To say that this year has been tumultuous would be quite an understatement. We started 2022 with many manufacturers still struggling to get product into the country, especially fretted instruments. The cost of shipping a container had skyrocketed throughout the pandemic, and the Port of Los Angeles and Long Beach had seemingly endless backups. Finding inland transport was also … [Read more...]

Four Reasons Music Brands Should Be Rocking Customer Reviews

Tuning in to customer feedback can drive more sales.

Your music brand is awesome, and you want everyone to know it, but today’s customers are extremely skeptical about marketing messages. Reviews, feedback, and testimonials are an effective way to offer unbiased opinions that can motivate potential customers to act and, ultimately, increase sales. Here’s why … [Read more...]

Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

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