The industry needs new music makers - here’s one organization making a difference
The industry needs new music makers - here’s one organization making a difference
It’s a common topic – where are the new musicians? We complain about the video games and apps that distract young people. Or we listen to the critics who comment that the guitar business is dying – … [Read more...]
Three ways that supporting musical education can create new customers.
Musical instrument sales have been steadily decreasing over the last decade, yet there are more manufacturers of musical instruments than ever. There are many reasons for this phenomenon, including a cultural shift towards digital and highly produced music and fewer live concerts that might … [Read more...]
When it’s time to look beyond your internal resources.
Over the past seven years of NAMM attendance, I’ve been really excited about what music brands are bringing to the marketplace. So many talented builders and designers are putting out supremely innovative, cool and inspiring products, the kind of products that push me and many others to take a fresh look at … [Read more...]
Build a stronger brand and boost awareness by partnering with the right artists.
You have a product line that’s lagging in sales. It was a big hit at one time, but now it’s barely turning a profit. Do you shut it down or find a way to revive it by breathing fresh life into it?
That’s where an artist endorsement can help. Choose the right guitarist, … [Read more...]
What is influencer marketing?
There has been much buzz around influencer marketing recently, and for good reason. With messaging control increasingly shifting from brands to consumers, the slow but real decline in content engagement, and the rise of ad blockers, influencer marketing programs provide brands with an effective … [Read more...]
