Understanding buyer and staff psychology can improve your sales effort
Manufacturers and distributors in the Musical Instrument and Professional Audio trade have a vested interest in understanding buyer psychology. If you can connect empathetically and meet the buyer’s needs, prospects for revenue growth go up. All buyers are not alike, but they do have similar … [Read more...]
Increase conversions through Corroborative Selling Techniques
Connecting messages
The mind has an uncanny way of connecting text and images; some would say you store everything you’ve ever seen or read in the “file cabinet” of your brain. It stands to reason that during the consideration of an instrument or pro audio purchase, a consumer should be reminded … [Read more...]
Getting the most out of your relationships with bricks & mortar dealers
As a manufacturer in the musical instrument business, you’re always looking for ways to support your dealer network. This includes the physical stores that in recent years have been under pressure due to increased competition from online sales. There’s no question that customers … [Read more...]
Getting the best possible results during your visits to music retailer call centers
It’s no secret that in recent years, musical instrument e-commerce retailers have grown tremendously. The larger ones have well-developed Contact Centers with varying staff sizes, and most all of them welcome key vendors to provide product training. I can say from first-hand … [Read more...]
The industry needs new music makers - here’s one organization making a difference
The industry needs new music makers - here’s one organization making a difference
It’s a common topic – where are the new musicians? We complain about the video games and apps that distract young people. Or we listen to the critics who comment that the guitar business is dying – … [Read more...]
