Sound Marketing

helping music brands be heard

Category: Partnerships

The Year in Review – A Roller Coaster Ride in the Musical Instrument Trade

To say that this year has been tumultuous would be quite an understatement. We started 2022 with many manufacturers still struggling to get product into the country, especially fretted instruments. The cost of shipping a container had skyrocketed throughout the pandemic, and the Port of Los Angeles and Long Beach had seemingly endless backups. Finding inland transport was also … [Read more...]

Musical Instrument Trade Profiles in Excellence

Let’s face it, business today in the Musical Instrument and Pro Audio channels is challenging, and that may be a significant understatement. Supply chain headaches have only increased in recent weeks, and even the heartiest optimist among us may have trouble staying upbeat. The typical run-up to the Holiday selling season is not developing as one would expect and looking back … [Read more...]

Reciprocity – the key to a successful vendor-dealer relationship

Mutual respect, empathy and understanding are at the foundation of great business

  When examining “how things work” in the musical instrument and professional audio trade, the working relationship between vendors and dealers is top of mind. This is a critical component within the supply chain, involving both people and policy. The shared goal is to create … [Read more...]

Partnering with your retailers in the musical instrument and pro audio trade

Increase conversions through Corroborative Selling Techniques

Connecting messages The mind has an uncanny way of connecting text and images; some would say you store everything you’ve ever seen or read in the “file cabinet” of your brain. It stands to reason that during the consideration of an instrument or pro audio purchase, a consumer should be reminded repeatedly … [Read more...]

Rock Festival Opportunities for Musical Instrument and Pro Audio Channel Brands

The industry needs new music makers - here’s one organization making a difference

The industry needs new music makers - here’s one organization making a difference It’s a common topic – where are the new musicians? We complain about the video games and apps that distract young people. Or we listen to the critics who comment that the guitar business is dying – … [Read more...]

The Role of Education in Marketing Music Brands

Three ways that supporting musical education can create new customers.

Musical instrument sales have been steadily decreasing over the last decade, yet there are more manufacturers of musical instruments than ever. There are many reasons for this phenomenon, including a cultural shift towards digital and highly produced music and fewer live concerts that might … [Read more...]

How Agency Partnerships Help Music Brands Grow

When it’s time to look beyond your internal resources.

Over the past seven years of NAMM attendance, I’ve been really excited about what music brands are bringing to the marketplace. So many talented builders and designers are putting out supremely innovative, cool and inspiring products, the kind of products that push me and many others to take a fresh look at … [Read more...]