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Category: Packaging

Extraordinary British Rock Albums Still Inspire Music Brands

Outrageous album cover for Sticky Fingers by The Rolling Stones

Four design lessons in memorable branding from landmark British albums.

Great Britain is one-fifth the population of the United States, but it has produced some of the greatest rock bands of all time, including the Beatles, Led Zeppelin, Pink Floyd, the Rolling Stones and the Clash. And it’s not just the flood of amazing music that has influenced generations of … [Read more...]

Five Packaging Lessons for Music Brands

packaging for music brands should convey brand value like Shinola

Let creative package design help you stand out in a crowded marketplace.

The ability to dominate a retail space with great package design is essential for product survival. Here are five critical packaging guidelines that the music industry can learn from other consumer categories. 1) Always consider where the package will live. The first and most critical … [Read more...]

Seven of the Coolest Looking Pedals from Remarkable Music Brands

The recognizable smiling face of the Dallas Arbiter Fuzz Face

How Esthetics Affect Guitar Brand Marketing.

With all products the aesthetics are an essential starting point in marketing and branding efforts.  For guitar effects pedals this is especially true since musicians look to their gear for creative inspiration.  Pedals are assets that create a guitar player's unique sound and add to an onstage persona, so of course they … [Read more...]

What Punk Rock Can Teach Music Brands About Graphic Design

Sex Pistols God Save the Queen image

The stark, in-your-face, graphic vocabulary of Punk Rock can inspire music brands to create marketing that speaks to today’s youth.

Punk Rock was anti-establishment, anti-society and anti-commercial.  A middle finger in the face of mainstream America influencing everything from music to fashion with a biting wit and surly demeanor. The graphic energy of punk can be … [Read more...]

Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

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