Four design lessons in memorable branding from landmark British albums.
Great Britain is one-fifth the population of the United States, but it has produced some of the greatest rock bands of all time, including the Beatles, Led Zeppelin, Pink Floyd, the Rolling Stones and the Clash. And it’s not just the flood of amazing music that has influenced generations of … [Read more...]
Let creative package design help you stand out in a crowded marketplace.
The ability to dominate a retail space with great package design is essential for product survival. Here are five critical packaging guidelines that the music industry can learn from other consumer categories.
1) Always consider where the package will live.
The first and most critical … [Read more...]
With all products the aesthetics are an essential starting point in marketing and branding efforts. For guitar effects pedals this is especially true since musicians look to their gear for creative inspiration. Pedals are assets that create a guitar player's unique sound and add to an onstage persona, so of course they … [Read more...]
The stark, in-your-face, graphic vocabulary of Punk Rock can inspire music brands to create marketing that speaks to today’s youth.
Punk Rock was anti-establishment, anti-society and anti-commercial. A middle finger in the face of mainstream America influencing everything from music to fashion with a biting wit and surly demeanor. The graphic energy of punk can be … [Read more...]