Why are we still talking about print advertising in 2017?
Certainly the musical instrument manufacturing industry has seen better days on the sales front. With marketing budgets getting leaner, maybe that beautiful new ad campaign you developed just got met with some bubble-bursting comment from the CFO like, “Why are we spending all of this money on print … [Read more...]
An agency can give your company’s brand meaning, direction and power.
So you’ve been growing your music company from a few people and a couple of products into a full-fledged business. You have some distribution and a core audience. You’ve tried creating and running ads, but it seems like a waste of time and money.
Or maybe you’re an established brand with a … [Read more...]
Lessons in Advertising Planning for Musical Instrument Manufacturers.
The Musical Instrument business is a very niche industry with its own bustling world of publications and opportunities for advertising. Navigating the media landscape and implementing an advertising plan that will best serve a brand’s marketing and promotional needs can be overwhelming, but … [Read more...]
An in-depth video gives your audience more to love about your brand.
If it were up to the internet, everything you see there would be 30 seconds or 60 seconds long. Shorter, conventional wisdom says, is better.
But there is a place in your music product marketing mix for long-form videos. A five to ten-minute piece to introduce a new instrument, a new pedal or … [Read more...]
If you’re active on social media, it’s no secret that short-form video has become a mainstay in the marketer's toolkit. With consumer demand steering all things content more towards mobile platform, marketers are starting to rethink their video methodology.
While music brands have long enjoyed the benefits of long-format video … [Read more...]