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Category: Media

Print advertising is still critical to music brands

Why are we still talking about print advertising in 2017?

Certainly the musical instrument manufacturing industry has seen better days on the sales front. With marketing budgets getting leaner, maybe that beautiful new ad campaign you developed just got met with some bubble-bursting comment from the CFO like, “Why are we spending all of this money on print … [Read more...]

How Do Music Brands Know When They Need an Ad Agency?

Music brand marketer needs an ad agency

An agency can give your company’s brand meaning, direction and power.

So you’ve been growing your music company from a few people and a couple of products into a full-fledged business. You have some distribution and a core audience. You’ve tried creating and running ads, but it seems like a waste of time and money. Or maybe you’re an established brand with a … [Read more...]

Classic Media Buying Mistakes for Music Brands

musical instrument media buying mistakes can send money down the drain

Lessons in Advertising Planning for Musical Instrument Manufacturers.

The Musical Instrument business is a very niche industry with its own bustling world of publications and opportunities for advertising. Navigating the media landscape and implementing an advertising plan that will best serve a brand’s marketing and promotional needs can be overwhelming, but … [Read more...]

Using Long-Form Video to Help Music Brands Build Brand Loyalty

guitarist watching longform video produced by music brand

An in-depth video gives your audience more to love about your brand.

If it were up to the internet, everything you see there would be 30 seconds or 60 seconds long. Shorter, conventional wisdom says, is better. But there is a place in your music product marketing mix for long-form videos. A five to ten-minute piece to introduce a new instrument, a new pedal or … [Read more...]

Short-Form Video Tips for Music Brands

electric guitarist watching shortform video from music brand

It’s time to shorten the message.

If you’re active on social media, it’s no secret that short-form video has become a mainstay in the marketer's toolkit. With consumer demand steering all things content more towards mobile platform, marketers are starting to rethink their video methodology. While music brands have long enjoyed the benefits of long-format video … [Read more...]

What Punk Rock Can Teach Music Brands About Graphic Design

Sex Pistols God Save the Queen image

The stark, in-your-face, graphic vocabulary of Punk Rock can inspire music brands to create marketing that speaks to today’s youth.

Punk Rock was anti-establishment, anti-society and anti-commercial.  A middle finger in the face of mainstream America influencing everything from music to fashion with a biting wit and surly demeanor. The graphic energy of punk can be … [Read more...]

Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

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