If you don’t have a great website, you are missing new customers, growth opportunity and more revenue. But before you hire a web team, you need clear goals and strategies. Here are five basic considerations to keep in mind as you develop your musical instrument and equipment manufacturers website.
1) Convert or … [Read more...]
Create better customer experiences with your company by being consistent with your brand.
If you’re in the marketing department of a music manufacturer, you’re probably busier than a talented, in-demand session guitarist. You’ve covered all the big marketing bases: sound strategy, social media plan, ad schedule, product videos, and plenty of PR in the music trades. It … [Read more...]
Three essential lessons about marketing every music brand should learn.
A brand is not the Nike Swoosh. It is not McDonald’s Golden Arches. Leo Burnett put it very simply: “A brand is anything that leaves a mental picture of the brand’s identity.”
Musical instrument and equipment manufacturers need to understand that the brand is bigger than the … [Read more...]
The importance of inviting customers into your brand.
The way people engage with brands has changed drastically over the past decade, largely thanks to social media. Rather than being spoken to, customers enjoy a dialogue with the brands they love. They yearn to participate, especially in an enthusiast category like music industry manufacturing. If your brand … [Read more...]
Defining the word “cool” and how it applies to your music brand marketing.
When someone says to you, “That’s a cool electric guitar,” or “That ad campaign looks really cool,” or tells you to check out a “cool website,” what exactly does that mean? “Cool” is one of those words tossed around a lot in marketing without any real understanding of its many definitions. … [Read more...]