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Category: Featured

How to distinguish yourself as a sales rep

sales rep with many arms handling phones, computer, clock and coffee

I’m now fully engaged as the owner of Reflex Marketing, a manufacturer’s rep firm serving the MI and Pro Audio industry. My fondest memories during a four-decade career were those years when I was a district sales manager for Ensoniq, covering a sizable region, and Korg USA, where the geography was much smaller, but the product lines also included Marshall and VOX. It’s not … [Read more...]

Grateful for my time in the musical instrument trade

I came from a family of academics and career professionals. My father was a brilliant aerospace engineer, and I was the “black sheep” who dropped out of college to join a rock band. I sometimes wonder what I missed by not pursuing higher education and choosing the path I did. Then I come to my senses and realize whatever you do, be the best you can. Wherever life leads you, … [Read more...]

Psst…want to know the secret of sales?

musical instruments and audio equipment in a shopping cart

Putting a lifetime of lessons to work and sharing the “inside story”

I’ve enjoyed a lengthy and enjoyable career in musical instrument and pro audio sales. Curious friends and colleagues ask periodically about dealing with the rejection, self-doubt and unpredictable income that come with the territory. To some, it’s a scary proposition to work without a financial … [Read more...]

Reciprocity – the key to a successful vendor-dealer relationship

bearded music store dealer with crossed arms standing in front of music equipment and instruments

Mutual respect, empathy and understanding are at the foundation of great business

  When examining “how things work” in the musical instrument and professional audio trade, the working relationship between vendors and dealers is top of mind. This is a critical component within the supply chain, involving both people and policy. The shared goal is to create … [Read more...]

Partnering with your retailers in the musical instrument and pro audio trade

illustration of electric guitar with wings in a decorative background

Increase conversions through Corroborative Selling Techniques

Connecting messages The mind has an uncanny way of connecting text and images; some would say you store everything you’ve ever seen or read in the “file cabinet” of your brain. It stands to reason that during the consideration of an instrument or pro audio purchase, a consumer should be reminded repeatedly … [Read more...]

Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

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Popular Posts

sales rep with many arms handling phones, computer, clock and coffee

How to distinguish yourself as a sales rep

Grateful for my time in the musical instrument trade

musical instruments and audio equipment in a shopping cart

Psst…want to know the secret of sales?

bearded music store dealer with crossed arms standing in front of music equipment and instruments

Reciprocity – the key to a successful vendor-dealer relationship

illustration of electric guitar with wings in a decorative background

Partnering with your retailers in the musical instrument and pro audio trade

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