Five things you might be doing to piss off your audience.
Social media is, without question, one of the most powerful weapons in a marketer’s arsenal, especially when you’ve got a rock-solid content strategy to back it up. A successful social media presence doesn’t come overnight, of course. It’s an ongoing cycle of testing, measuring and finessing the program to … [Read more...]
If you don’t have a great website, you are missing new customers, growth opportunity and more revenue. But before you hire a web team, you need clear goals and strategies. Here are five basic considerations to keep in mind as you develop your musical instrument and equipment manufacturers website.
1) Convert or … [Read more...]
Full disclosure, I was quick to minimize Periscope when it initially launched. As a lover of social media in my personal life, I thought it was pretty cool—another fun way to post personal content and interact with friends and followers. I didn’t really appreciate its potential impact as a marketing tool. Then I took a look at the … [Read more...]
If you’re active on social media, it’s no secret that short-form video has become a mainstay in the marketer's toolkit. With consumer demand steering all things content more towards mobile platform, marketers are starting to rethink their video methodology.
While music brands have long enjoyed the benefits of long-format video … [Read more...]