Sound Marketing

helping music brands be heard

Category: Digital Marketing

Four Reasons Music Brands Should Be Rocking Customer Reviews

Tuning in to customer feedback can drive more sales.

Your music brand is awesome, and you want everyone to know it, but today’s customers are extremely skeptical about marketing messages. Reviews, feedback, and testimonials are an effective way to offer unbiased opinions that can motivate potential customers to act and, ultimately, increase sales. Here’s why … [Read more...]

Five Basic Things Not to Do to Your Music Brand’s Website

Digital promotion through websites is essential for any business these days, no less so than in the music manufacturing industry. We wrote about basic tactics for building a more engaging music website for your brand, so it’s time to talk about five things that you should NOT do to your music brand's website. Your musical instrument or equipment manufacturer site is the … [Read more...]

What Can An App Possibly Do For Music Brands?

Create strong customer connections to your music brand with the right app.

A musical instrument and equipment manufacturer needs an app because the average U.S. consumer spends 86 percent of their cell phone time using apps. An app can engage your customer in many different forms: It can be a completely new kind of experience (Uber, Instagram), it can be … [Read more...]

Music brands with history need to be marketed with an eye toward tomorrow

Learn to balance the past and present of your music brand for future success.

Brands with a long history require a tricky balancing act. For example, if a brand gets too weighed down by the past, it will have difficulty moving forward. If it has a legendary history that’s buried under layers of new products, new technology and management turnover, then an … [Read more...]

Are music brands annoying their social media fan base?

Five things you might be doing to piss off your audience.

Social media is, without question, one of the most powerful weapons in a marketer’s arsenal, especially when you’ve got a rock-solid content strategy to back it up. A successful social media presence doesn’t come overnight, of course. It’s an ongoing cycle of testing, measuring and finessing the program to … [Read more...]