To say that this year has been tumultuous would be quite an understatement. We started 2022 with many manufacturers still struggling to get product into the country, especially fretted instruments. The cost of shipping a container had skyrocketed throughout the pandemic, and the Port of Los Angeles and Long Beach had seemingly endless backups. Finding inland transport was also … [Read more...]
Category: Digital Marketing
Push Me Pull You in Musical Instrument Sales
At a company corporate meeting what seems like a lifetime ago, then VP of Sales Dan Garrett questioned the assembled Ensoniq District Sales Managers. At the time it felt like something of an inquisition, as each of us was asked quite directly “how do you increase sales?” The answers ranged from more training, in-store clinics (big at the time), more sales calls, to other … [Read more...]
Do You Know How Your Music Brand Is Perceived?
How to monitor and manage online conversations about your brand.
The internet gives music manufacturers 24/7 access to the opinions and complaints of customers via online platforms like Twitter, Facebook, forums, and even videos. Potential customers listen to what’s being said about your brand, and you should too. Brand perception affects purchasing decisions—and … [Read more...]Four Reasons Music Brands Should Be Rocking Customer Reviews
Tuning in to customer feedback can drive more sales.
Your music brand is awesome, and you want everyone to know it, but today’s customers are extremely skeptical about marketing messages. Reviews, feedback, and testimonials are an effective way to offer unbiased opinions that can motivate potential customers to act and, ultimately, increase sales. Here’s why … [Read more...]Five Basic Things Not to Do to Your Music Brand’s Website
Digital promotion through websites is essential for any business these days, no less so than in the music manufacturing industry. We wrote about basic tactics for building a more engaging music website for your brand, so it’s time to talk about five things that you should NOT do to your music brand's website. Your musical instrument or equipment manufacturer site is the … [Read more...]