Category: Data

Three Ways Reverb.com Creates Relevant Content (and How Your Music Brand Can Too)

Using customer data to create better content.

Reverb.com, a site that enables users to buy and sell music gear online, is giving huge online marketplaces like eBay and Amazon a run for their money. The music brand does it by creating highly relevant content that is aligned with user interests. What your music brand can learn from Reverb.com, and how it creates … [Read more...]

Welcome to the show.

Sound Marketing sits at the intersection of music and marketing. It explores how insightful strategy, smart creative, strong digital and entertaining content will help manufacturers be heard over all the noise in the music marketplace.

My name is Denis Aumiller, and I’ve spent 30 years—still going strong—in advertising, mostly as a creative director. My resume includes creating a diverse array of work for companies of all sizes, including some big music brands. I’ve learned plenty along the way, and Sound Marketing is a way to share my expertise with you.