Learn how cultivating loyalty boosts sales and momentum for your music brand.
If you work in marketing for a music brand, you spend your days planning, tweeting, posting, making videos, handling media, developing advertising and a myriad of other tasks to help build your brand. But there should be a bigger payoff than simply awareness and healthy sales.
Your … [Read more...]
Defining the word “cool” and how it applies to your music brand marketing.
When someone says to you, “That’s a cool electric guitar,” or “That ad campaign looks really cool,” or tells you to check out a “cool website,” what exactly does that mean? “Cool” is one of those words tossed around a lot in marketing without any real understanding of its many definitions. … [Read more...]
With the glut of content, there is a need for a thoughtful online content strategy.
There is an obsession with online content as the easy fix for musical instrument and equipment manufacturers’ marketing woes. But there are so many channels of communication available and so many opportunities to connect that a marketing plan needs to be extremely focused and … [Read more...]
What is influencer marketing?
There has been much buzz around influencer marketing recently, and for good reason. With messaging control increasingly shifting from brands to consumers, the slow but real decline in content engagement, and the rise of ad blockers, influencer marketing programs provide brands with an effective … [Read more...]
The dirtiest word in product marketing: “Commodity”
One of the most daunting challenges for any CMO, Director of Marketing or Product Manager is the marketing of a commodity product. Sand, toothpaste and water—the struggle to differentiate is real, especially in the music manufacturing industry.
From capos and picks and reeds to strings, the MI marketplace is … [Read more...]