Learn to balance the past and present of your music brand for future success.
Brands with a long history require a tricky balancing act. For example, if a brand gets too weighed down by the past, it will have difficulty moving forward. If it has a legendary history that’s buried under layers of new products, new technology and management turnover, then an … [Read more...]
Four design lessons in memorable branding from landmark British albums.
Great Britain is one-fifth the population of the United States, but it has produced some of the greatest rock bands of all time, including the Beatles, Led Zeppelin, Pink Floyd, the Rolling Stones and the Clash. And it’s not just the flood of amazing music that has influenced generations of … [Read more...]
If you don’t have a great website, you are missing new customers, growth opportunity and more revenue. But before you hire a web team, you need clear goals and strategies. Here are five basic considerations to keep in mind as you develop your musical instrument and equipment manufacturers website.
1) Convert or … [Read more...]
Create better customer experiences with your company by being consistent with your brand.
If you’re in the marketing department of a music manufacturer, you’re probably busier than a talented, in-demand session guitarist. You’ve covered all the big marketing bases: sound strategy, social media plan, ad schedule, product videos, and plenty of PR in the music trades. It … [Read more...]
Three essential lessons about marketing every music brand should learn.
A brand is not the Nike Swoosh. It is not McDonald’s Golden Arches. Leo Burnett put it very simply: “A brand is anything that leaves a mental picture of the brand’s identity.”
Musical instrument and equipment manufacturers need to understand that the brand is bigger than the … [Read more...]