Sound Marketing

helping music brands be heard

Category: Branding

Do You Know How Your Music Brand Is Perceived?

How to monitor and manage online conversations about your brand.

The internet gives music manufacturers 24/7 access to the opinions and complaints of customers via online platforms like Twitter, Facebook, forums, and even videos. Potential customers listen to what’s being said about your brand, and you should too. Brand perception affects purchasing decisions—and … [Read more...]

Why Is Innovation So Critical To Music Brands?

State of the Industry. The last few years of growth in the musical instrument manufacturing market have been less than stellar. We could talk at length about the contributing factors, ranging from lack of funding for school music programs all the way up to the booming used-instrument market. While the near future may not look so bright for the marketplace at large, the brands … [Read more...]

What Are Some of the Things the Best Music Brands Always Get Right?

Understanding what goes into building a great music brand will help you create one.

The word “brand” is just five letters, but it's an expansive word. It’s an umbrella term that means different things to different people. Some people think of a brand as a logo or a tagline. Others think of a brand as an idea or a campaign. Or they believe that a brand has … [Read more...]

A Trade Show Booth With No Gear? What Music Brands Can Learn From Moog

What Moog Synthesizers can teach the music industry about trade shows.

Every January, over 100,000 attendees descend upon Anaheim, California, to investigate the latest and coolest music gear at NAMM. Hundreds of vendors showcase equipment ranging from concert pianos to boutique guitar pedals to high technology DJ products—so it was an outrageous idea for Moog … [Read more...]

Music brands with history need to be marketed with an eye toward tomorrow

Learn to balance the past and present of your music brand for future success.

Brands with a long history require a tricky balancing act. For example, if a brand gets too weighed down by the past, it will have difficulty moving forward. If it has a legendary history that’s buried under layers of new products, new technology and management turnover, then an … [Read more...]