Establishing a strong music brand identity that will cut through the clutter starts with a well-designed logo.
A memorable logo is critical to selling your music product. Without it, your brand has no personality and will be overlooked. Each of these inspired designs shows a characteristic of great logos.
1) Keep it simple.
The Rolling Stones’ tongue and lip … [Read more...]
An in-depth video gives your audience more to love about your brand.
If it were up to the internet, everything you see there would be 30 seconds or 60 seconds long. Shorter, conventional wisdom says, is better.
But there is a place in your music product marketing mix for long-form videos. A five to ten-minute piece to introduce a new instrument, a new pedal or … [Read more...]
Am I guessing this right? You’re a Director of Marketing at a music brand and your challenge is to create a content/social strategy for your brand. Sounds simple enough but, at the same time, you’re probably dealing with artist relations, meeting with media outlets or your PR/creative agencies, trying to manage your internal … [Read more...]
If you’re active on social media, it’s no secret that short-form video has become a mainstay in the marketer's toolkit. With consumer demand steering all things content more towards mobile platform, marketers are starting to rethink their video methodology.
While music brands have long enjoyed the benefits of long-format video … [Read more...]