Reverb.com, a site that enables users to buy and sell music gear online, is giving huge online marketplaces like eBay and Amazon a run for their money. The music brand does it by creating highly relevant content that is aligned with user interests.
What your music brand can learn from Reverb.com, and how it creates … [Read more...]
Understanding content helps music brands build strong connections to your audience.
In the beginning, there was content.
It’s been around since humans first painted the animals they hunted on cave walls, when hieroglyphics were etched in stone, and stories were inscribed on papyrus scrolls.
In the Dark Ages, monks transcribed content by candlelight. After … [Read more...]
Create strong customer connections to your music brand with the right app.
A musical instrument and equipment manufacturer needs an app because the average U.S. consumer spends 86 percent of their cell phone time using apps. An app can engage your customer in many different forms: It can be a completely new kind of experience (Uber, Instagram), it can be … [Read more...]
With the glut of content, there is a need for a thoughtful online content strategy.
There is an obsession with online content as the easy fix for musical instrument and equipment manufacturers’ marketing woes. But there are so many channels of communication available and so many opportunities to connect that a marketing plan needs to be extremely focused and … [Read more...]
Customer engagement is more important than traffic.
Counting the visitors coming to your musical instrument and equipment manufacturers website is not the only measure of success—the most important consideration is the level of engagement. Online engagement is simply the ability to hold an individual’s attention. This focus of attention will lead the visitor to … [Read more...]
Establishing a strong music brand identity that will cut through the clutter starts with a well-designed logo.
A memorable logo is critical to selling your music product. Without it, your brand has no personality and will be overlooked. Each of these inspired designs shows a characteristic of great logos.
1) Keep it simple.
The Rolling Stones’ tongue and lip … [Read more...]
An in-depth video gives your audience more to love about your brand.
If it were up to the internet, everything you see there would be 30 seconds or 60 seconds long. Shorter, conventional wisdom says, is better.
But there is a place in your music product marketing mix for long-form videos. A five to ten-minute piece to introduce a new instrument, a new pedal or … [Read more...]
Am I guessing this right? You’re a Director of Marketing at a music brand and your challenge is to create a content/social strategy for your brand. Sounds simple enough but, at the same time, you’re probably dealing with artist relations, meeting with media outlets or your PR/creative agencies, trying to manage your internal … [Read more...]
If you’re active on social media, it’s no secret that short-form video has become a mainstay in the marketer's toolkit. With consumer demand steering all things content more towards mobile platform, marketers are starting to rethink their video methodology.
While music brands have long enjoyed the benefits of long-format video … [Read more...]