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Category: Branded Content

Three Ways Reverb.com Creates Relevant Content (and How Your Music Brand Can Too)

controls on an amplifier featuring reverb knob

Using customer data to create better content.

Reverb.com, a site that enables users to buy and sell music gear online, is giving huge online marketplaces like eBay and Amazon a run for their money. The music brand does it by creating highly relevant content that is aligned with user interests. What your music brand can learn from Reverb.com, and how it creates … [Read more...]

Everyone Talks About Content. What Exactly Does That Mean For Music Brands?

Some very old content in the form of Egyptian hieroglyphics

Understanding content helps music brands build strong connections to your audience.

In the beginning, there was content. It’s been around since humans first painted the animals they hunted on cave walls, when hieroglyphics were etched in stone, and stories were inscribed on papyrus scrolls. In the Dark Ages, monks transcribed content by candlelight. After … [Read more...]

What Can An App Possibly Do For Music Brands?

apps can help create customer connections for your music brand

Create strong customer connections to your music brand with the right app.

A musical instrument and equipment manufacturer needs an app because the average U.S. consumer spends 86 percent of their cell phone time using apps. An app can engage your customer in many different forms: It can be a completely new kind of experience (Uber, Instagram), it can be … [Read more...]

Is Anyone Paying Attention to Your Music Brand’s Content?

Attention Please graffiti

With the glut of content, there is a need for a thoughtful online content strategy.

There is an obsession with online content as the easy fix for musical instrument and equipment manufacturers’ marketing woes. But there are so many channels of communication available and so many opportunities to connect that a marketing plan needs to be extremely focused and … [Read more...]

How Music Brands Can Boost Website Engagement

Increasing customer engagement through content and design

Customer engagement is more important than traffic.

Counting the visitors coming to your musical instrument and equipment manufacturers website is not the only measure of success—the most important consideration is the level of engagement. Online engagement is simply the ability to hold an individual’s attention. This focus of attention will lead the visitor to … [Read more...]

Five Killer Logo Tips for Music Brands

simplicity makes the Rolling Stones' brand logo powerful and iconic

Establishing a strong music brand identity that will cut through the clutter starts with a well-designed logo.

A memorable logo is critical to selling your music product. Without it, your brand has no personality and will be overlooked. Each of these inspired designs shows a characteristic of great logos. 1) Keep it simple. The Rolling Stones’ tongue and lip … [Read more...]

Using Long-Form Video to Help Music Brands Build Brand Loyalty

guitarist watching longform video produced by music brand

An in-depth video gives your audience more to love about your brand.

If it were up to the internet, everything you see there would be 30 seconds or 60 seconds long. Shorter, conventional wisdom says, is better. But there is a place in your music product marketing mix for long-form videos. A five to ten-minute piece to introduce a new instrument, a new pedal or … [Read more...]

Content Generation: How Music Brands Can Overcome a Content Shortage

facing the blank paper of creating content for music brands

Keeping your content pipeline full.

Am I guessing this right? You’re a Director of Marketing at a music brand and your challenge is to create a content/social strategy for your brand. Sounds simple enough but, at the same time, you’re probably dealing with artist relations, meeting with media outlets or your PR/creative agencies, trying to manage your internal … [Read more...]

Short-Form Video Tips for Music Brands

electric guitarist watching shortform video from music brand

It’s time to shorten the message.

If you’re active on social media, it’s no secret that short-form video has become a mainstay in the marketer's toolkit. With consumer demand steering all things content more towards mobile platform, marketers are starting to rethink their video methodology. While music brands have long enjoyed the benefits of long-format video … [Read more...]

Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

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