Despite the absence of a buyer, actions taken here can surely influence sales results
Manufacturers and distributors in the musical instrument and pro-audio business rely upon the nation’s chain stores for a large portion of sales revenue. While there’s no direct contact here with corporate buyers, the physical presence and support is nonetheless quite valuable … [Read more...]
Multitouch, team-based management brings the best results with mega-accounts
As a musical instrument or pro audio vendor, chances are a large amount of your revenue is derived from a handful of key accounts. The consolidation of retail channels over the past two decades further amplified this concentration of business activity, making it doubly important to have a … [Read more...]
Getting the best possible results from your field representatives
Manufacturers and distributors in the musical instrument and professional audio verticals typically choose between maintaining a directly employed, “captive” sales force or farming out field sales work to independent rep firms. In many cases, larger companies chose the former, expecting more focus … [Read more...]
Getting the best possible results during your visits to music retailer call centers
It’s no secret that in recent years, musical instrument e-commerce retailers have grown tremendously. The larger ones have well-developed Contact Centers with varying staff sizes, and most all of them welcome key vendors to provide product training. I can say from first-hand … [Read more...]
