Learn how cultivating loyalty boosts sales and momentum for your music brand.
If you work in marketing for a music brand, you spend your days planning, tweeting, posting, making videos, handling media, developing advertising and a myriad of other tasks to help build your brand. But there should be a bigger payoff than simply awareness and healthy sales.
Your … [Read more...]
What is influencer marketing?
There has been much buzz around influencer marketing recently, and for good reason. With messaging control increasingly shifting from brands to consumers, the slow but real decline in content engagement, and the rise of ad blockers, influencer marketing programs provide brands with an effective … [Read more...]
Customer engagement is more important than traffic.
Counting the visitors coming to your musical instrument and equipment manufacturers website is not the only measure of success—the most important consideration is the level of engagement. Online engagement is simply the ability to hold an individual’s attention. This focus of attention will lead the visitor to … [Read more...]
Opportunities and advantages for music brands in the vintage marketplace.
Vintage instruments and accessories attract a lot of current players. Whether musicians are interested in the vintage market for nostalgic reasons or in hopes of achieving a new sound or emulating the sounds of their idols, there’s no denying that the vintage gear market is huge.
In some … [Read more...]
Lessons in Advertising Planning for Musical Instrument Manufacturers.
The Musical Instrument business is a very niche industry with its own bustling world of publications and opportunities for advertising. Navigating the media landscape and implementing an advertising plan that will best serve a brand’s marketing and promotional needs can be overwhelming, but … [Read more...]