The industry needs new music makers - here’s one organization making a difference
The industry needs new music makers - here’s one organization making a difference
It’s a common topic – where are the new musicians? We complain about the video games and apps that distract young people. Or we listen to the critics who comment that the guitar business is dying – … [Read more...]
What music brands can learn from in-store clinics and events.
In the music instrument business, where manufacturers are just as passionate as the people who buy and play their products, there is a connection and appreciation for each other not often found in other industries. Music is a highly personal, connective form of communication to many, and demonstrating … [Read more...]
Reverb.com, a site that enables users to buy and sell music gear online, is giving huge online marketplaces like eBay and Amazon a run for their money. The music brand does it by creating highly relevant content that is aligned with user interests.
What your music brand can learn from Reverb.com, and how it creates … [Read more...]
Five things you might be doing to piss off your audience.
Social media is, without question, one of the most powerful weapons in a marketer’s arsenal, especially when you’ve got a rock-solid content strategy to back it up. A successful social media presence doesn’t come overnight, of course. It’s an ongoing cycle of testing, measuring and finessing the program to … [Read more...]
The importance of inviting customers into your brand.
The way people engage with brands has changed drastically over the past decade, largely thanks to social media. Rather than being spoken to, customers enjoy a dialogue with the brands they love. They yearn to participate, especially in an enthusiast category like music industry manufacturing. If your brand … [Read more...]
Learn how cultivating loyalty boosts sales and momentum for your music brand.
If you work in marketing for a music brand, you spend your days planning, tweeting, posting, making videos, handling media, developing advertising and a myriad of other tasks to help build your brand. But there should be a bigger payoff than simply awareness and healthy sales.
Your … [Read more...]
What is influencer marketing?
There has been much buzz around influencer marketing recently, and for good reason. With messaging control increasingly shifting from brands to consumers, the slow but real decline in content engagement, and the rise of ad blockers, influencer marketing programs provide brands with an effective … [Read more...]
Customer engagement is more important than traffic.
Counting the visitors coming to your musical instrument and equipment manufacturers website is not the only measure of success—the most important consideration is the level of engagement. Online engagement is simply the ability to hold an individual’s attention. This focus of attention will lead the visitor to … [Read more...]
Opportunities and advantages for music brands in the vintage marketplace.
Vintage instruments and accessories attract a lot of current players. Whether musicians are interested in the vintage market for nostalgic reasons or in hopes of achieving a new sound or emulating the sounds of their idols, there’s no denying that the vintage gear market is huge.
In some … [Read more...]
Lessons in Advertising Planning for Musical Instrument Manufacturers.
The Musical Instrument business is a very niche industry with its own bustling world of publications and opportunities for advertising. Navigating the media landscape and implementing an advertising plan that will best serve a brand’s marketing and promotional needs can be overwhelming, but … [Read more...]
