Sound Marketing

helping music brands be heard

Category: Audience

The Many Modes of Effective Sales Communication

Growing up in the musical instrument and pro audio business, the primary modes of interaction were telephone and in-person communication. In the early 1980’s, working at a busy retail store in suburban Philadelphia meant using the phone to “reel someone in” so I might have the opportunity to demonstrate keyboards or sell live sound equipment. I can recall assurances made to … [Read more...]

Rock Festival Opportunities for Musical Instrument and Pro Audio Channel Brands

The industry needs new music makers - here’s one organization making a difference

The industry needs new music makers - here’s one organization making a difference It’s a common topic – where are the new musicians? We complain about the video games and apps that distract young people. Or we listen to the critics who comment that the guitar business is dying – … [Read more...]

Are music brands annoying their social media fan base?

Five things you might be doing to piss off your audience.

Social media is, without question, one of the most powerful weapons in a marketer’s arsenal, especially when you’ve got a rock-solid content strategy to back it up. A successful social media presence doesn’t come overnight, of course. It’s an ongoing cycle of testing, measuring and finessing the program to … [Read more...]

Customer Feedback Helps Music Brands Prosper

The importance of inviting customers into your brand.

The way people engage with brands has changed drastically over the past decade, largely thanks to social media. Rather than being spoken to, customers enjoy a dialogue with the brands they love. They yearn to participate, especially in an enthusiast category like music industry manufacturing. If your brand … [Read more...]

What Music Brands Can Do to Build Legions of Loyalists

Learn how cultivating loyalty boosts sales and momentum for your music brand.

If you work in marketing for a music brand, you spend your days planning, tweeting, posting, making videos, handling media, developing advertising and a myriad of other tasks to help build your brand. But there should be a bigger payoff than simply awareness and healthy sales. Your … [Read more...]

How Influencer Marketing Helps Music Brands

An introduction to influencer marketing.

What is influencer marketing? There has been much buzz around influencer marketing recently, and for good reason. With messaging control increasingly shifting from brands to consumers, the slow but real decline in content engagement, and the rise of ad blockers, influencer marketing programs provide brands with an effective … [Read more...]

How Music Brands Can Boost Website Engagement

Customer engagement is more important than traffic.

Counting the visitors coming to your musical instrument and equipment manufacturers website is not the only measure of success—the most important consideration is the level of engagement. Online engagement is simply the ability to hold an individual’s attention. This focus of attention will lead the visitor to … [Read more...]