Preparing to communicate with the next generation of buyers.
In the last decade, musical instrument manufacturers have faced an uphill battle in marketing and communications. The struggle fell squarely on nurturing the loyal audiences that grew up with your brand while working overtime to find a way to make your brand relevant to the emerging millennial audience, … [Read more...]
With all products the aesthetics are an essential starting point in marketing and branding efforts. For guitar effects pedals this is especially true since musicians look to their gear for creative inspiration. Pedals are assets that create a guitar player's unique sound and add to an onstage persona, so of course they … [Read more...]
The time has come for the industry to halt its wanton objectification of women.
Stop reading this post immediately and tell me what’s wrong? Yeah, right there! The attractive woman above, wearing whatever that is, using her sexuality to get me to buy that gear.
As a lifelong guitarist, I grew up with this kind of messaging in player magazines; from gear guides … [Read more...]
The stark, in-your-face, graphic vocabulary of Punk Rock can inspire music brands to create marketing that speaks to today’s youth.
Punk Rock was anti-establishment, anti-society and anti-commercial. A middle finger in the face of mainstream America influencing everything from music to fashion with a biting wit and surly demeanor. The graphic energy of punk can be … [Read more...]