The importance of inviting customers into your brand.
The way people engage with brands has changed drastically over the past decade, largely thanks to social media. Rather than being spoken to, customers enjoy a dialogue with the brands they love. They yearn to participate, especially in an enthusiast category like music industry manufacturing. If your brand … [Read more...]
With the glut of content, there is a need for a thoughtful online content strategy.
There is an obsession with online content as the easy fix for musical instrument and equipment manufacturers’ marketing woes. But there are so many channels of communication available and so many opportunities to connect that a marketing plan needs to be extremely focused and … [Read more...]
Customer engagement is more important than traffic.
Counting the visitors coming to your musical instrument and equipment manufacturers website is not the only measure of success—the most important consideration is the level of engagement. Online engagement is simply the ability to hold an individual’s attention. This focus of attention will lead the visitor to … [Read more...]
Opportunities and advantages for music brands in the vintage marketplace.
Vintage instruments and accessories attract a lot of current players. Whether musicians are interested in the vintage market for nostalgic reasons or in hopes of achieving a new sound or emulating the sounds of their idols, there’s no denying that the vintage gear market is huge.
In some … [Read more...]
Timeless Advice That Will Elevate Your Ad Concepts.
David Ogilvy was one of the original “Madmen” creating brilliant ad campaigns for Rolls-Royce, American Express and IBM. Forty years later, his insights into the creative process can guide and direct any advertising for music brands.
1. Don’t trust a committee for approval.
Much of the messy advertising you see … [Read more...]