Why are we still talking about print advertising in 2017?
Certainly the musical instrument manufacturing industry has seen better days on the sales front. With marketing budgets getting leaner, maybe that beautiful new ad campaign you developed just got met with some bubble-bursting comment from the CFO like, “Why are we spending all of this money on print … [Read more...]
Build a stronger brand and boost awareness by partnering with the right artists.
You have a product line that’s lagging in sales. It was a big hit at one time, but now it’s barely turning a profit. Do you shut it down or find a way to revive it by breathing fresh life into it?
That’s where an artist endorsement can help. Choose the right guitarist, … [Read more...]
Four design lessons in memorable branding from landmark British albums.
Great Britain is one-fifth the population of the United States, but it has produced some of the greatest rock bands of all time, including the Beatles, Led Zeppelin, Pink Floyd, the Rolling Stones and the Clash. And it’s not just the flood of amazing music that has influenced generations of … [Read more...]
Create better customer experiences with your company by being consistent with your brand.
If you’re in the marketing department of a music manufacturer, you’re probably busier than a talented, in-demand session guitarist. You’ve covered all the big marketing bases: sound strategy, social media plan, ad schedule, product videos, and plenty of PR in the music trades. It … [Read more...]
Three essential lessons about marketing every music brand should learn.
A brand is not the Nike Swoosh. It is not McDonald’s Golden Arches. Leo Burnett put it very simply: “A brand is anything that leaves a mental picture of the brand’s identity.”
Musical instrument and equipment manufacturers need to understand that the brand is bigger than the … [Read more...]
The importance of inviting customers into your brand.
The way people engage with brands has changed drastically over the past decade, largely thanks to social media. Rather than being spoken to, customers enjoy a dialogue with the brands they love. They yearn to participate, especially in an enthusiast category like music industry manufacturing. If your brand … [Read more...]
With the glut of content, there is a need for a thoughtful online content strategy.
There is an obsession with online content as the easy fix for musical instrument and equipment manufacturers’ marketing woes. But there are so many channels of communication available and so many opportunities to connect that a marketing plan needs to be extremely focused and … [Read more...]
Customer engagement is more important than traffic.
Counting the visitors coming to your musical instrument and equipment manufacturers website is not the only measure of success—the most important consideration is the level of engagement. Online engagement is simply the ability to hold an individual’s attention. This focus of attention will lead the visitor to … [Read more...]
Opportunities and advantages for music brands in the vintage marketplace.
Vintage instruments and accessories attract a lot of current players. Whether musicians are interested in the vintage market for nostalgic reasons or in hopes of achieving a new sound or emulating the sounds of their idols, there’s no denying that the vintage gear market is huge.
In some … [Read more...]
Timeless Advice That Will Elevate Your Ad Concepts.
David Ogilvy was one of the original “Madmen” creating brilliant ad campaigns for Rolls-Royce, American Express and IBM. Forty years later, his insights into the creative process can guide and direct any advertising for music brands.
1. Don’t trust a committee for approval.
Much of the messy advertising you see … [Read more...]