Why are we still talking about print advertising in 2017?
Certainly the musical instrument manufacturing industry has seen better days on the sales front. With marketing budgets getting leaner, maybe that beautiful new ad campaign you developed just got met with some bubble-bursting comment from the CFO like, “Why are we spending all of this money on print … [Read more...]
Build a stronger brand and boost awareness by partnering with the right artists.
You have a product line that’s lagging in sales. It was a big hit at one time, but now it’s barely turning a profit. Do you shut it down or find a way to revive it by breathing fresh life into it?
That’s where an artist endorsement can help. Choose the right guitarist, … [Read more...]
Four design lessons in memorable branding from landmark British albums.
Great Britain is one-fifth the population of the United States, but it has produced some of the greatest rock bands of all time, including the Beatles, Led Zeppelin, Pink Floyd, the Rolling Stones and the Clash. And it’s not just the flood of amazing music that has influenced generations of … [Read more...]
Create better customer experiences with your company by being consistent with your brand.
If you’re in the marketing department of a music manufacturer, you’re probably busier than a talented, in-demand session guitarist. You’ve covered all the big marketing bases: sound strategy, social media plan, ad schedule, product videos, and plenty of PR in the music trades. It … [Read more...]
Three essential lessons about marketing every music brand should learn.
A brand is not the Nike Swoosh. It is not McDonald’s Golden Arches. Leo Burnett put it very simply: “A brand is anything that leaves a mental picture of the brand’s identity.”
Musical instrument and equipment manufacturers need to understand that the brand is bigger than the … [Read more...]