• Contact Me
  • Archives

Sound Marketing

helping music brands be heard

  • About
  • Blog
  • Consulting
  • Let’s Talk

Archives

  • A Day in the Life of a Musical Instrument Account Manager
  • A Lifetime of Memories in the Musical Instrument Trade
  • A NAMM Show Like no Other…
  • A Trade Show Booth With No Gear? What Music Brands Can Learn From Moog
  • Are music brands annoying their social media fan base?
  • Are Music Brands Ready for Generation Z?
  • Basic Tactics So Your Music Brand’s Website Won’t Suck
  • Being positive and prepared as a field sales representative
  • Best practices for supporting your chain store partners in the Musical Instrument vertical
  • Bob Dylan Has Something to Teach Music Brands About Marketing
  • Circle Gets the Square in Musical Instrument and Pro Audio Sales
  • Classic Media Buying Mistakes for Music Brands
  • Consultative Selling in the Musical Instrument business
  • Contact Center Training Tips for Musical Instrument and Pro Audio Channel Brands
  • Content Generation: How Music Brands Can Overcome a Content Shortage
  • Corroborative Selling Techniques for Brands and Retailers to Leverage
  • Counterintuitive Selling Strategies for Musical Instrument Retail
  • Creating Consumer Awareness as a Musical Instrument Supplier
  • Customer Feedback Helps Music Brands Prosper
  • Dealing with Change When Things Keep Changing…
  • Differentiating Through High Quality Service Levels
  • Do You Know How Your Music Brand Is Perceived?
  • Don’t Fear the Reaper…
  • Everyone Talks About Content. What Exactly Does That Mean For Music Brands?
  • Extracting Order from Chaos in Today’s World
  • Extraordinary British Rock Albums Still Inspire Music Brands
  • Finding Buoyancy in a Sea of Inventory
  • Five Basic Things Not to Do to Your Music Brand’s Website
  • Five Killer Logo Tips for Music Brands
  • Five Packaging Lessons for Music Brands
  • Five Ways Music Brands Can “Brandcast” with Periscope
  • Five Ways Music Brands Can Pregame Their Social Media Before NAMM
  • Five Ways to Make Music Brands Ads Better
  • Four Reasons Music Brands Should Be Rocking Customer Reviews
  • Grateful for my time in the musical instrument trade
  • How Agency Partnerships Help Music Brands Grow
  • How Do Music Brands Know When They Need an Ad Agency?
  • How Influencer Marketing Helps Music Brands
  • How Legacy Music Brands Can Keep Their Marketing Fresh
  • How Music Brands Can Boost Visibility and Sales Through In-Store Performance Events
  • How Music Brands Can Boost Website Engagement
  • How Music Brands Can Carve Out a Unique Space in a Commodities Marketplace
  • How Music Brands Convert Signature Artists to Ambassadors
  • How technology has changed the life of the field sales representative
  • How to distinguish yourself as a sales rep
  • Improving Productivity Through Efficient Information Flow
  • Innovation by Music Brands in a Post-Quarantine World…
  • Is Anyone Paying Attention to Your Music Brand’s Content?
  • Is This a Company or a Rock Band?
  • Key Account Management Basics for Musical Instrument and Pro Audio Brands
  • Leading by example in the sales and marketing world
  • Making a sound investment during turbulent times…
  • Making Sense of Supply & Demand Imbalances in the Musical Instrument Trade
  • Making Sense of the Musical Instrument and Pro Audio Business in 2023
  • Managing Sales Representatives in the Musical Instrument and Pro Audio Industry
  • Marketing and Advertising New Products for Music Brands in a Vintage Marketplace
  • Marketing to Women: Are Music Brands Doing It Wrong?
  • Maximizing Your Efficiency as a Traveling Account Manager
  • Music brands with history need to be marketed with an eye toward tomorrow
  • Music Brands: Your Brand is Bigger Than Your Product
  • Musical Instrument and Pro Audio Channel Marketing Tips
  • Musical Instrument Trade Profiles in Excellence
  • My lasting musical contribution to the keyboard industry
  • NAMM is over. What’s next?
  • Opportunity Knocks in the Musical Instrument Trade
  • Partnering with your retailers in the musical instrument and pro audio trade
  • Planning for a successful road trip
  • Practicing Brand Alignment Can Help Music Brands Become More Powerful
  • Print advertising is still critical to music brands
  • Proposal Writing in the Musical Instrument and Pro Audio Business
  • Psst…want to know the secret of sales?
  • Push Me Pull You in Musical Instrument Sales
  • Reciprocity – the key to a successful vendor-dealer relationship
  • Relating to various constituents in the musical instrument and pro audio vertical
  • Road Stories from an Old Musical Instrument Rep
  • Rock Festival Opportunities for Musical Instrument and Pro Audio Channel Brands
  • Sales Reps – Preparing for a successful Winter NAMM show…
  • Selling is Storytelling, Especially with Music Brands
  • Seven of the Coolest Looking Pedals from Remarkable Music Brands
  • Short-Form Video Tips for Music Brands
  • Should music brands enlist celebrity artists to give marketing efforts a boost?
  • Six Low-Cost Marketing Tactics for Music Brands
  • Summertime in the Musical Instrument and Pro Audio Trade
  • Take a Bite of the Big Apple…
  • The “Human Supply Chain” in the Musical Instrument and Pro Audio Business
  • The Evolution of a Musical Instrument and Pro Audio Rep Firm
  • The First Musical Instrument Salesmen
  • The Future of Trade Shows in the Musical Instrument and Pro Audio Business
  • The Many Modes of Effective Sales Communication
  • The Role of Education in Marketing Music Brands
  • The Three R’s – Resilient, Resourceful and Relentless
  • The Year in Review – A Roller Coaster Ride in the Musical Instrument Trade
  • Three Ways Reverb.com Creates Relevant Content (and How Your Music Brand Can Too)
  • Time is on your side…
  • Tools of the trade — processes for developing a robust dealer network
  • Triangle Concept in Everyday Selling Situations
  • Using Long-Form Video to Help Music Brands Build Brand Loyalty
  • Utilizing Data, Observation, and Experience in Decision Making
  • What Are Some of the Things the Best Music Brands Always Get Right?
  • What Can An App Possibly Do For Music Brands?
  • What Makes Music Brands Cool?
  • What Music Brands Can Do to Build Legions of Loyalists
  • What Music Brands Can Learn from David Ogilvy’s Principles of Advertising
  • What Punk Rock Can Teach Music Brands About Graphic Design
  • Why Is Innovation So Critical To Music Brands?
  • Why Musical Instrument and Pro Audio Channel Brands should support local events
  • You had a great NAMM show, what comes next?
  • You’ve made the sale – now what?

Welcome to the show.

Sound Marketing sits at the intersection of music, sales & marketing. We explore how insightful strategy, focused tactics, and organizational change will help manufacturers be heard over all the noise in the musical instrument marketplace.

My name is Doug Nestler, and I’ve spent 40 years—still going strong—in sales & marketing. My resume includes roles in all areas of channel management and distribution, and Sound Marketing is a way to share my expertise with you.

Subscribe to Email Updates

Join over 2,000 musical instrument and equipment manufacturers to get the latest music industry news.
  • This field is for validation purposes and should be left unchanged.

Categories

Popular Posts

sales rep with many arms handling phones, computer, clock and coffee

How to distinguish yourself as a sales rep

Grateful for my time in the musical instrument trade

musical instruments and audio equipment in a shopping cart

Psst…want to know the secret of sales?

bearded music store dealer with crossed arms standing in front of music equipment and instruments

Reciprocity – the key to a successful vendor-dealer relationship

illustration of electric guitar with wings in a decorative background

Partnering with your retailers in the musical instrument and pro audio trade

© Copyright 2023 Sound Marketing · All Rights Reserved