- A Day in the Life of a Musical Instrument Account Manager
- A Lifetime of Memories in the Musical Instrument Trade
- A NAMM Show Like no Other…
- A Tale of Two Trade Shows
- A Trade Show Booth With No Gear? What Music Brands Can Learn From Moog
- Are music brands annoying their social media fan base?
- Are Music Brands Ready for Generation Z?
- Back to Basics in a Transition Year
- Basic Tactics So Your Music Brand’s Website Won’t Suck
- Being positive and prepared as a field sales representative
- Best practices for supporting your chain store partners in the Musical Instrument vertical
- Bob Dylan Has Something to Teach Music Brands About Marketing
- Circle Gets the Square in Musical Instrument and Pro Audio Sales
- Classic Media Buying Mistakes for Music Brands
- Consultative Selling in the Musical Instrument business
- Contact Center Training Tips for Musical Instrument and Pro Audio Channel Brands
- Content Generation: How Music Brands Can Overcome a Content Shortage
- Corroborative Selling Techniques for Brands and Retailers to Leverage
- Counterintuitive Selling Strategies for Musical Instrument Retail
- Creating Consumer Awareness as a Musical Instrument Supplier
- Customer Feedback Helps Music Brands Prosper
- Dealing with Change When Things Keep Changing…
- Differentiating Through High Quality Service Levels
- Do You Know How Your Music Brand Is Perceived?
- Don’t Fear the Reaper…
- Everyone Talks About Content. What Exactly Does That Mean For Music Brands?
- Extracting Order from Chaos in Today’s World
- Extraordinary British Rock Albums Still Inspire Music Brands
- Finding Buoyancy in a Sea of Inventory
- Five Basic Things Not to Do to Your Music Brand’s Website
- Five Killer Logo Tips for Music Brands
- Five Packaging Lessons for Music Brands
- Five Ways Music Brands Can “Brandcast” with Periscope
- Five Ways Music Brands Can Pregame Their Social Media Before NAMM
- Five Ways to Make Music Brands Ads Better
- Follow Your Dreams – They Just May Come True
- Four Reasons Music Brands Should Be Rocking Customer Reviews
- Get Out and Play!
- Grateful for my time in the musical instrument trade
- Hot Fun in the Summertime
- How Agency Partnerships Help Music Brands Grow
- How Do Music Brands Know When They Need an Ad Agency?
- How Influencer Marketing Helps Music Brands
- How Legacy Music Brands Can Keep Their Marketing Fresh
- How Music Brands Can Boost Visibility and Sales Through In-Store Performance Events
- How Music Brands Can Boost Website Engagement
- How Music Brands Can Carve Out a Unique Space in a Commodities Marketplace
- How Music Brands Convert Signature Artists to Ambassadors
- How technology has changed the life of the field sales representative
- How to distinguish yourself as a sales rep
- Improving Productivity Through Efficient Information Flow
- Innovation by Music Brands in a Post-Quarantine World…
- Is Anyone Paying Attention to Your Music Brand’s Content?
- Is This a Company or a Rock Band?
- Key Account Management Basics for Musical Instrument and Pro Audio Brands
- Leading by example in the sales and marketing world
- Making a sound investment during turbulent times…
- Making Sense of Supply & Demand Imbalances in the Musical Instrument Trade
- Making Sense of the Musical Instrument and Pro Audio Business in 2023
- Managing Sales Representatives in the Musical Instrument and Pro Audio Industry
- Marketing and Advertising New Products for Music Brands in a Vintage Marketplace
- Marketing to Women: Are Music Brands Doing It Wrong?
- Maximizing Your Efficiency as a Traveling Account Manager
- Music brands with history need to be marketed with an eye toward tomorrow
- Music Brands: Your Brand is Bigger Than Your Product
- Musical Instrument and Pro Audio Channel Marketing Tips
- Musical Instrument Trade Profiles in Excellence
- My lasting musical contribution to the keyboard industry
- NAMM is over. What’s next?
- Opportunity Knocks in the Musical Instrument Trade
- Partnering with your retailers in the musical instrument and pro audio trade
- Planning for a successful road trip
- Practicing Brand Alignment Can Help Music Brands Become More Powerful
- Print advertising is still critical to music brands
- Proposal Writing in the Musical Instrument and Pro Audio Business
- Psst…want to know the secret of sales?
- Push Me Pull You in Musical Instrument Sales
- Reciprocity – the key to a successful vendor-dealer relationship
- Relating to various constituents in the musical instrument and pro audio vertical
- Relationships Still Matter, But Becoming a “Trusted Advisor” is the Ultimate Goal
- Road Stories from an Old Musical Instrument Rep
- Rock Festival Opportunities for Musical Instrument and Pro Audio Channel Brands
- Sales Reps – Preparing for a successful Winter NAMM show…
- Selling is Storytelling, Especially with Music Brands
- Seven of the Coolest Looking Pedals from Remarkable Music Brands
- Short-Form Video Tips for Music Brands
- Should music brands enlist celebrity artists to give marketing efforts a boost?
- Six Low-Cost Marketing Tactics for Music Brands
- Summertime in the Musical Instrument and Pro Audio Trade
- Take a Bite of the Big Apple…
- The “Human Supply Chain” in the Musical Instrument and Pro Audio Business
- The Evolution of a Musical Instrument and Pro Audio Rep Firm
- The First Musical Instrument Salesmen
- The Future of Trade Shows in the Musical Instrument and Pro Audio Business
- The Many Modes of Effective Sales Communication
- The Role of Education in Marketing Music Brands
- The Three R’s – Resilient, Resourceful and Relentless
- The Year in Review – A Roller Coaster Ride in the Musical Instrument Trade
- Three Ways Reverb.com Creates Relevant Content (and How Your Music Brand Can Too)
- Time is on your side…
- Tools of the trade — processes for developing a robust dealer network
- Triangle Concept in Everyday Selling Situations
- Using Long-Form Video to Help Music Brands Build Brand Loyalty
- Utilizing Data, Observation, and Experience in Decision Making
- Wham Bam, Thank You NAMM!
- What Are Some of the Things the Best Music Brands Always Get Right?
- What Can An App Possibly Do For Music Brands?
- What Makes Music Brands Cool?
- What Music Brands Can Do to Build Legions of Loyalists
- What Music Brands Can Learn from David Ogilvy’s Principles of Advertising
- What Punk Rock Can Teach Music Brands About Graphic Design
- When Things are Slow, Go Faster
- Why Is Innovation So Critical To Music Brands?
- Why Musical Instrument and Pro Audio Channel Brands should support local events
- You had a great NAMM show, what comes next?
- You’ve made the sale – now what?