In fact, if you were to look inside my office at my ad agency, Lehigh Mining & Navigation in Bethlehem, Pa., you’d find the floor littered with guitars, strings, a couple of amps and more than a few pedals. But when you own the place, you can get away with stuff like that.
In between playing music with friends and taking guitar lessons (still), I’ve enjoyed a long career as a creative director at various ad shops, including my own. The experience has helped me become seriously good at finding solutions to marketing challenges. I’ve handled creative chores for more clients than I can count in dozens of industries, including music brands like Martin Guitar, Fuzzrocious Pedals and Olympus Audio to name a few.
My work at Lehigh Mining & Navigation for music manufacturers includes everything from developing strategy to creating advertising, collateral, apps, video and even a documentary film. I understand your challenges—I’m your audience, after all—and offer an outsider’s perspective with an insider’s knowledge.
I’m also available if anyone is looking for a halfway decent, not totally embarrassing, rhythm guitarist.