Some simple planning lets your music brand do more at NAMM than ever before.
As a music manufacturer, you spend a lot of time and treasure preparing for NAMM. You want to get the most out of your experience in Anaheim by making connections, setting up appointments, forging partnerships and generally learning about changes in the music industry.
Let’s face it. … [Read more...]
Why are we still talking about print advertising in 2017?
Certainly the musical instrument manufacturing industry has seen better days on the sales front. With marketing budgets getting leaner, maybe that beautiful new ad campaign you developed just got met with some bubble-bursting comment from the CFO like, “Why are we spending all of this money on print … [Read more...]
Create strong customer connections to your music brand with the right app.
A musical instrument and equipment manufacturer needs an app because the average U.S. consumer spends 86 percent of their cell phone time using apps. An app can engage your customer in many different forms: It can be a completely new kind of experience (Uber, Instagram), it can be … [Read more...]
Learn to balance the past and present of your music brand for future success.
Brands with a long history require a tricky balancing act. For example, if a brand gets too weighed down by the past, it will have difficulty moving forward. If it has a legendary history that’s buried under layers of new products, new technology and management turnover, then an … [Read more...]
Five things you might be doing to piss off your audience.
Social media is, without question, one of the most powerful weapons in a marketer’s arsenal, especially when you’ve got a rock-solid content strategy to back it up. A successful social media presence doesn’t come overnight, of course. It’s an ongoing cycle of testing, measuring and finessing the program to … [Read more...]