Getting the most out of your relationships with bricks & mortar dealers
As a manufacturer in the musical instrument business, you’re always looking for ways to support your dealer network. This includes the physical stores that in recent years have been under pressure due to increased competition from online sales. There’s no question that customers … [Read more...]
Getting the best possible results from your field representatives
Manufacturers and distributors in the musical instrument and professional audio verticals typically choose between maintaining a directly employed, “captive” sales force or farming out field sales work to independent rep firms. In many cases, larger companies chose the former, expecting more focus … [Read more...]
Consolidation of our retail channels, and the first musical instrument salesmen
To help us understand the changes that have occurred in our industry over the past couple of decades, and to put things into some historical context, please enjoy this tongue-in-cheek allegory. 😊
Contrary to popular belief, account managers in ancient Mesopotamia sold more than just … [Read more...]
Getting the best possible results during your visits to music retailer call centers
It’s no secret that in recent years, musical instrument e-commerce retailers have grown tremendously. The larger ones have well-developed Contact Centers with varying staff sizes, and most all of them welcome key vendors to provide product training. I can say from first-hand … [Read more...]
The industry needs new music makers - here’s one organization making a difference
The industry needs new music makers - here’s one organization making a difference
It’s a common topic – where are the new musicians? We complain about the video games and apps that distract young people. Or we listen to the critics who comment that the guitar business is dying – … [Read more...]
